I’m completely enamored by the Evernote Moleskine Notebook. What a great way to create a useful tool, and potentially grow the number of users of both products.
I probably won’t buy one, because I have a very particular note-taking style that is super-useful to me and absurdly wasteful of paper. However, if these notebooks had existed before I perfected that style, I would be sorely tempted.
Twitter could learn a thing or two from the way Evernote is working collaboratively and openly with developers of all sorts to make money. I’m in no way expert about this (for all I know, Evernote is a bunch of selfish jerks — although I hope not) but to this uninformed outsider, Evernote’s approach to creating revenue streams seems more likely to be productive and adaptable in the long run.