How to make money

I’m completely enamored by the Evernote Moleskine Notebook. What a great way to create a useful tool, and potentially grow the number of users of both products.

I probably won’t buy one, because I have a very particular note-taking style that is super-useful to me and absurdly wasteful of paper. However, if these notebooks had existed before I perfected that style, I would be sorely tempted.

Twitter could learn a thing or two from the way Evernote is working collaboratively and openly with developers of all sorts to make money. I’m in no way expert about this (for all I know, Evernote is a bunch of selfish jerks — although I hope not) but to this uninformed outsider, Evernote’s approach to creating revenue streams seems more likely to be productive and adaptable in the long run.

Posted on August 28th, 2012 by Katxena