Book promotion in the 21st century

Inspired by Medley’s post about author Sarah Pekkanen’s website, I looked up the website of the book I just finished reading, The Secret Life of Lobsters, by Trevor Corson, and found a wealth of lobster-related information that isn’t in the book, such as a confessional tale of the book’s challenges, a lobster FAQ and user-submitted lobster stories. Although none of this is quite as cool as Pekkanen’s innovative e-mail strategy (see Medley for more on that), it’s still dynamic and engaging.

By the way, I highly recommend The Secret Life of Lobsters. Lobsters, the most sustainably fished marine creature, are far more interesting than I anticipated. They have incredibly complex — and flexible — migration patterns, mating rituals and survival strategies. The book goes beyond just talking about the lobsters and also examines the relationships among fisherman, scientists and the state. It’s gripping stuff.

Posted on November 11th, 2008 by Katxena